Don’t Invest In Dead Leads
Written on November 19, 2010 – 1:00 am | by admin
When buying any type of leads from a supplier, it is important to ask how their lists have been developed. In a practice frequently referred to as data mining, there are thousands of lists being bought and sold where the consumers have no idea that their information is up for grabs. Besides the practice itself being a bit unscrupulous, the information being circulated is largely worthless. Having a list of random names and addresses will not net you sales if the consumers have not indicated that they are interested in purchasing new products. Some non screened lists can be beneficial, but only if the preparers of these lists are sure that these consumers would be likely to benefit from a particular product or service. For example, new home owners might be very interested in purchasing a residential insurance policy. A list containing the names and contact information of homeowners could be a great asset to an insurance agent, but only if the list is extremely new.
Unlike data miners, sweepstakes leads don’t come from scraping or soliciting. Instead, the leads come to the suppliers themselves. In exchange for a chance at winning cash or prizes, people enter sweepstakes and check off on a list of different products and services that they are interested in. From their, these leads then get matched up to the companies that provide similar products. This ensures that there is no surprise on the part of either the leads or the companies making contact with them.